Masterminded by the legendary designer Tinker Hatfield, the Air Jordan 4 was a significant evolution from its predecessors. Hatfield drew inspiration from Michael Jordan's relentless, high-flying style of play. The shoe was crafted to be lighter and more supportive, featuring a innovative polyurethane mesh on the upper for enhanced breathability—a crucial detail for the relentless pace of an NBA game. One of the most iconic features was the introduction of the multi-directional wing lace loops

Beyond performance, the AJ4 made a profound fashion statement. It was the first Jordan model to be released globally, sparking international demand. Its clean lines, prominent Air Sole unit in the heel for cushioning, and the now-iconic "Flight" logo on the tongue resonated with athletes and style-conscious individuals alike. The shoe was available in a range of compelling colorways, but none are more famous than the "Bred" (Black/Red) and "Military Blue" editions. The "Bred" colorway gained legendary status partly due to its association with Jordan's game-winning shot over Craig Ehlo in the 1989 NBA playoffs, a moment immortalized as "The Shot."